10 Things Start Ups Need to Know About Advertising on Google

September 23, 2022September 23, 2022Leave a comment

As a start up, advertising on Google can be an extremely effective way to reach new customers and grow your business. However, there are a few things you need to keep in mind in order to get the most out of your campaigns. In this blog post, we will discuss 10 things you need to know about advertising on Google!

What should a Start Up (new business) think about in terms of Advertising on Google?

1. Budget

When determining your budget for Google Ads, it is important to consider what you can afford to pay for a customer. You should also think about how complex the sales process is and what the profit margin is for each sale. Once you have taken these factors into consideration, you can then decide if it makes sense to advertise on Google.

2. What can you afford to pay for a customer?

Consider the lifetime value of the customer when determining how much you are willing to pay for each one. It is important to remember that it costs more to acquire a new customer than it does to keep an existing one.

3. How complex is the sales process?

Do you need to hold the client’s hand through a complex onboarding process or can they self-purchase and use an online product? This greatly affects how much you can afford to spend on customer acquisition.

If your product is simple and easy to use, then you can afford to pay more per customer.

Conversely, if your product is complex and requires a lot of support, then you will need to be mindful of your budget and focus on targeting those who are already interested in what you have to offer.

Once you decide to advertise – think about putting your best foot forward…

4. Get the Landing Page right

Really emphasize what you have to offer, focus on points of difference and unique selling points. If you’re selling a product – use eye-catching images and video demonstrations. If you’re selling a service – focus on the results you’ve achieved for clients and how you can help them achieve their goals.

The landing page is the first thing potential customers will see, so make sure it makes a good impression! It really must answer all the questions people have in their heads in order to get their name and number.

5. Professional Website

Make sure the website looks professional, including making sure it isn’t slow to load. A poor-performing website will result in a high rate of people bouncing off and not becoming a lead or customer.

6. Track Everything

Track everything. Keep a track of big inputs, like the money spent on

clicks from Google (ongoing)
fixing the website (one-off? should be)
writing the content (one off – with some tweaks)

and keep track of the outputs, what results do you get out of this work and investment?

conversions, in terms of Leads
and, most importantly of all make sure you can track what turns into Sales

TLDR

These are just a few things to keep in mind when advertising on Google. By following these tips, you can be sure that your campaigns are effective and that you are getting the most out of your budget. Thanks for reading!

We hope you enjoyed this blog post. If you have any questions or would like to learn more about how we can help you grow your business, please contact us today! We specialize in helping start-ups and small businesses succeed online. Thank you for reading!

Why Is It A Good Idea To Have An Expert Manage Your Google AdWords?

October 4, 2016November 28, 2016Leave a comment

Google AdWords is a good means to generate targeted traffic and get quality leads. You can manage the campaign yourself, or you can hand it over to someone who knows AdWords pretty well.

The following are the benefits of having someone managing your Google Adwords:

1. Right keywords used.

The tricky part when it comes to Google AdWords is choosing the right keywords to use. There are certain factors to consider like the number of searches, cost, and competitors’ keywords as well. This can be a quick thing to do for an expert who has been handling AdWords campaign.

2. Effective campaign.

If you want to get a good ROI out of your campaign cost, it would be best to give the job to an expert. A good AdWords manager knows what it takes to implement a campaign. When it comes to how effective, the campaign would depend upon it’s results. If you get more traffic to your sites and a good conversion rate, then it’s a good campaign. But the algorithm needed would be mind blowing, especially for a newbie. Thus, if you want to have an effective Adwords campaign – an expert can easily achieve it.

With the benefits mentioned, it is clear that going for an expert is a much better idea. You can save yourself all the hassle of handling the campaign. All you have to do is to wait and see for the result.

Check out our services or contact us.

A Quick Guide To Getting Started On Google AdWords

July 2, 2016November 28, 2016Leave a comment

Google AdWords can bring in more sales when the campaign is managed properly. Here’s a quick guide on Google AdWords, read on:

1. Have an account.

Before you can proceed with Google AdWords, you need to have an account first. If you have a Gmail account, then you can go and sign up for an AdWords account.

2. Search keywords.

This is the most crucial part. You need to be careful on what keywords you are going to use for the campaign. You can start off with looking at your website. The keywords would include terms that best describe what you are offering. Next would be through the use of the Google Keyword Tool. This will help you determine related phrases or terms for your business. You can go and click the tab for keyword ideas. Here you will see a list of keywords to choose from. The list will give you an idea as to a number of searches, how much the adword cost on average, and so on.

The key here is for you to determine which keywords to choose from. Be sure to pick the keywords of which you can have a good ranking and can bring in more traffic to your site.

3. Start a campaign.

When you have your keywords ready, it’s now time to start an AdWords campaign. The number of campaigns would be dependent upon you. Go for one for a start, then proceed with multiple as the sales grow.